The brief was to create a space that vividly presents the possibilities of digital printing. In an area of less than 20 m², it was necessary to make maximum use of a wide spectrum of materials and technologies – while maintaining high aesthetic and design quality. The goal was to create an artistically consistent and memorable showroom for clients in the field of interior design and exhibition.
The unifying motif became a neon cumulus – a cloud as both an abstract and concrete shape working with soft gradients. This motif enabled the creative application of graphics on diverse print materials: linoleum, opaque, semi-transparent and transparent fabrics stretched in frames, with and without backlighting.
