The complex design of the spatial language is based on the conceptual idea of creating a parallel boutique space for digital product presentation - a venue that symbolically reflects the background and core ethical values of the MASKA fashion brand, the Swedish west coast landscape intertwined with the existing boutique interior in Gothenburg. The design works with the definition of the target customer, a city dweller who dreams of nature, in a playful yet minimalist way, respecting the Scandinavian context. The limited budget and the requirement for showroom mobility influenced the result significantly
